Sportsnet Holidays is Australia’s largest provider of sports package deals to the world’s biggest and best sporting events. With over 64 sports events and a proven, responsive marketing mix attracting consumers from multiple marketing channels, Sportsnet Holidays was already, as the adage goes, “ a well-oiled, high performance “machine. That said, Sportsnet Holidays knew they could still reduce wastage in their pipeline and further lift the performance of Sportsnet Sales & Marketing channels with the help of Cherryielding.
With the Sportsnet Holidays website being an integral point of convergence between prospective customers, to solicit interest in a sports holiday package, the outbound Sportsnet holidays sales team needed a better way to tailor-travel arrangements–and convert these into bookings. Cherryielding identified the opportunity to pair up with Cybba Inc., a performance-driven marketing and technology firm headquartered out of Boston, USA, to deploy state-of-the-art conversion technologies to prospective customers who abandoned Sportsnetholidays.com. The solution deployed by Cybba and Cherryielding was a simple, two-step approach, that triggering pop-up messages on each webpage and automated emails 38 minutes post-abandonment. These solutions worked were key in enticing customers to convert. With no set up costs, lock in contracts, or strain on operational bandwidth to get going, the solution went live in just under 4 weeks.
Within two months this simple solution has contributed another 20% uplift in the number of sales converted by the outbound Sportsnet Holidays sales team. Cybba’s online reporting dashboard allowed Sportsnet Holidays to track and monitor daily leads and conversions. In addition to the solution being 100% performance based with no set up costs, further peace of mind is assured because sales uplift or not, the solution can be switched off at any time for no additional fee.
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