Marketing Strategy

Use Cherryielding as your very own Chief Marketing Officer – One-Off or Ongoing Access

Engage our Industry Experts as your outsourced Marketing Department (for a fraction of the cost)

Experience-Driven Marketing Strategy

Cherryielding’s marketing strategists have worked in the finance, travel and tourism, hospitality, retail, health and well being, sports and the  leisure/entertainment industries, as well as agency. As such, we have real-life experience shaping strategy, rolling-out implementation and reporting (to board) level on outcomes, revenues and profits.

Our approach to marketing strategy is predicated on your budget, consumer & brand, product + channel mix, and the data available to minimise wastage. 

The 4-Step Marketing Strategy Process

1. Audit

We aim to leverage available data, research and insights – as well as speak to key stakeholders in your business – to determine what is keeping your business afloat versus what more can be added or augmented to unlock revenue.

2. Define

Here we detail the roadmap of recommendations we derived from the auditing process, and prioritise a logical order of strategy formulation and implementation based on resource intensiveness, impact, investment level and ROI.

3. Develop

Here we get into the deeper development and implementation of key outputs as part of the scope of works. We can either work autonomously or in conjunction with other resources, inside and outside the organisation.

4. Measurement

As we believe effective strategy doesn’t live on its own in a vacuum, we take the extra step to ensure robust measurement and performance frameworks are developed and in place for ongoing monthly reporting.

60min consultation to identify proven tactics increasing your visibility, online traffic & sales

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Let Us Challenge & Establish Your Strategy

Leverage our teams global brand experience

Cherryielding’s team of industry experts have developed acclaimed marketing strategy for world-class brands.



Learn about our approach to measurable, ROI-driven marketing today