Abandoned Lead & Shopper Conversion

Automated Technology Solutions From Cherryielding

Engage our industry experts as your outsourced marketing department (for a fraction of the cost)

What is it?

An automated two-pronged solution that gets online shoppers proceeding through your booking path but who abandon, to convert into an online, direct channel transaction (not via an indirect sales channel or with a competitor).

* Uses state of the art mouse sensor technology, simple tagging and personalisation

* Helps minimise marketing wastage from those you’ve paid not just to visit your web but who progress into the ‘intent to purchase’ funnel

How Does The Technology Work?

The key to this technology is when your customers ‘handshake’ your booking path. This essentially means they’ve started adding their details somewhere to confirm their purchase, this might be their email, name, address, etc. From this point the customer can either complete the conversion, or choose to abandon the website. Maybe they were distracted or second-guessed themselves at the last minute, or couldn’t find their credit card.

From here our technology deploys two actions or ‘claws’ to try and hunt them down again, they are your most valuable customers at this stage, as they are so close to a conversion. The first claw is the pop-up form which appears if the customers mouse moves up toward the ‘close window’ button in their browser, it prompts them not to leave or perhaps offers an incentive to stay. The second claw is a targeted email prompting them to complete their purchase/conversion, which is only triggered if they had entered their email into the forms.

Between these two actions your customers are highly incentivised to either stay on the website, but also return at a later date to complete their purchase.

60min consultation to identify proven tactics increasing your visibility, online traffic & sales

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Why add this to your e-commerce mix?

✔ Nil cost to set up and ongoing costs are variable based on performance

✔ Creative, messages & offers tested and refined easily and without cost

✔ Increases aggregated conversion rate of web channel (and drives web revenues)

✔ Increases individual conversion rate per inbound marketing channel (and CPAs)

✔ Allows online media spend up-weighting with confidence, giving more exposure and reach (benefits) to fill up more traffic at the top of your funnel

✔ Helps shift more business to digital direct channel

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