Retargeting is a key facet of advertising activity, driving visitors back to your website if they have left without converting. A cookie is dropped into their browser, and they are segmented into one of many data-driven audience groups. They are then served a highly targeted ad when they visit Facebook or one of the millions of websites which are part of the Google Display Network.
The path to purchase is more complex and multi-layered than ever; now with multiple devices, third parties and aggregator websites. Retargeting ensures you don’t lose your customers right before they would have converted.
Much more cost-effective way of increasing overall conversions. Retargeting is one of the most cost effective ways to drive visits, as it can be matched against a specific website section, customer journey phase or product.
Audience segmentation is data-driven, ensuring you’re not only reaching your best customers with relevant, specific content, but motivating them to move down the purchase funnel.
Increases the efficiency of other marketing channels. Your ROI on paid search, social, display, etc. will be much higher across the board as you’re leveraging vital content at that final step of the entire process.
Using A Data-Driven Approach To Build Your Audiences
We analyse your online customer journey…
We segment customers into each of the key phases…
We match motivating content and product categories for each customer…
Which age and gender groups are the best converters?
What regions (country, city, post code) are most active on the website?
What time of day, and period in the year do customers convert?
An example campaign for Australian Traveller, working across many source markets, audience segments, product types, discount codes and more – to create highly relevant, specific ads for each customer.
Relevant, Engaging Content
Campaign Pacing & Optimisation
Data Validation & Analysis