Using the millions of profiles on the web, social media collects data about the customers that matter most to you and allows your brand to gain insight in to their interests, behaviours, demographics and actions taken online.

1. Increased Brand awareness. Having a social media presence makes it easier for people to find you, follow you and click through to your website to engage further down the sales funnel.

2. Increased Lead generation. Social media advertising makes it easier for your business to find new leads by putting your brand in front of them.

3. Tap in to your customer’s emotions. Emotions play a huge part in progressing the customer down the sales funnel and on the path to purchase. With detailed customer targeting, Social media advertising allows you to wear the customer’s shoes and talk their language, giving them the opportunity to get to know, like and trust you.

4. Key customer Insights. Social Advertising allows a brand to see the effectiveness of campaigns on key audiences and make important marketing decisions

Using your current brand messaging and existing marketing collateral (website, facebook page, instagram etc.) and data from other platforms such as google analytics, and any previous social campaigns, two key target audiences are defined. Other possible audiences such as people who have previously engaged with your company are used for remarketing campaigns.

Once the key audiences are defined, 3 campaigns are created. These include Brand awareness, lead generation and remarketing. Each of these campagins include, Ad Sets that target the specified audiences, and adverts that include the actual ad content.

Each month, Cherryielding will put aside time to monitor and refine your campaigns to ensure they are getting the desired results, as well as staying within the pre-defined budget.