How We Work
In partnership.
We don’t believe in a consultative approach that sets and forgets or distances itself from results. We seek to partner up with our clients over the long-term and know that is only possible by respecting our clients’ core competencies and marketing knowledge and from truly working as one.
A Coalition of Categories.
We don’t believe in pouring our mind and efforts into a client just to do the same with their direct competitor. It’s not about growing our top line revenue but growing our client’s business. Having a coalition of non-competing categories means we can also facilitate alliances amongst our clients
Measurable, ROI-Laden Strategy.
We don’t offer subjective views. We only make recommendations based on the quantifiable cost and profit efficiencies we’ve seen our strategy deliver for our (non-competing) clients or from having implemented (and reported on) them ourselves at the brands we’ve worked at first hand
Project Work.
Strategy direction and steering – and support with implementation – is the hallmark of the partnering we provide clients. However, we also undertake marketing project work, big or small, whether a client is on a monthly retainer basis with us or not.
In partnership.
We don’t believe in a consultative approach that sets and forgets or distances itself from results. We seek to partner up with our clients over the long-term and know that is only possible by respecting our clients’ core competencies and marketing knowledge and from truly working as one.
A Coalition of Categories.
We don’t believe in pouring our mind and efforts into a client just to do the same with their direct competitor. It’s not about growing our top line revenue but growing our client’s business. Having a coalition of non-competing categories means we can also facilitate alliances amongst our clients
Measurable, ROI-Laden Strategy.
We don’t offer subjective views. We only make recommendations based on the quantifiable cost and profit efficiencies we’ve seen our strategy deliver for our (non-competing) clients or from having implemented (and reported on) them ourselves at the brands we’ve worked at first hand
Project Work.
Strategy direction and steering – and support with implementation – is the hallmark of the partnering we provide clients. However, we also undertake marketing project work, big or small, whether a client is on a monthly retainer basis with us or not.
Our Partnership Process
Program of work
Any new strategies, refinements to existing campaigns or additional project work forms your individual program of work, which is prioritised and progressed in partnership each month
Strategy setting & ongoing steering
Strategy is not set and forget which is why we steer you on any new opportunities that arise and re-prioritise actions and activities in your program of work based on cost and profit efficiencies
Support with Implementation
The transition from macro (strategy-setting) to micro (execution) can be filled with inefficiencies which is why we spend time assisting – and doing (where we can) – to optimise your efforts
Monthly Reports & Reviews
We make sure you have the right measures and reporting templates in place and schedule end of month performance reviews with you to make changes and re-prioritise your program of work
Cherry Productions
Effective strategy manifests brand re-work, content creation, web development and other production which we coordinate and produce in-house or outsource to our preferred partners
