SEO Case Study:

Massive Growth In Traffic For SalamAir

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The Challenge

SalamAir is a young, low-cost airline based out of Oman, in the middle east. They were presented with the challenge of quickly being able to scale up their website to accommodate dozens of new destinations, and flight routes.

Customer demand was there, and they needed an agile SEO partner to help capture the massive potential traffic. Working against them was an older, legacy CMS and a fresh team which needed to be quickly upskilled. Cherryielding was onboarded and quickly got started.

The Approach

A multilayered approach was taken for SalamAir’s SEO, incorporating content, technical and offsite strategies.
As with all good SEO work, a comprehensive technical audit was undertaken to kick things off. This process involves specialists doing a deep-dive into over 25 different technical factors which affect a websites ranking potential.
From this, our team was able to pinpoint the most critical errors to address and, working from the high value downwards, started to fix them.
Outside of just technical work, all the content on the website was reviewed, and strategic roadmaps and targeting put in place for how it would evolve over the next 12 months. Our SEO copywriters created a large number of pages as well.

SEO Pillars & Strategies


All technical elements are examined in a full website audit. Includes items like broken links, HTTPS, duplicate content, schema microdata, meta data issues and much more. With a quick wins priority list in hand, we start working.


Cherryielding uses extensive keyword and customer research to derive gaps in what audiences are being targeted. From this, our specialists create detailed schematics of exactly what needs to be created. Our copyrighters then produce the high quality content on demand.


Using data and qualitative checks we analyse the full portfolio of backlinks directed at a clients website. We disavow (remove) the bad or spam links as needed. We also help with PR projects and content pieces to drive new links, and reclaim existing links on PR articles.

SEO Migration Project

Working adjacently with the other strategy, the Cherryielding team also assisted with selection of a new CMS for SalamAir. We liaised with developers to ensure the key SEO essentials would be incorporated from the ground-up.

After the choice was made, Cherryielding worked as part of the migration team, mapping out new URLs and Redirects, as well as developing in-depth schematics and page templates for key landing pages.

The Results

After the successful launch and migration over to the new CMS, the organic search traffic for SalamAir started to climb. The early numbers indicated a lift in the total number of website visitors of 63% against last year. And that was just the first three months! Across the rest of the year this stabilised at an average of 76% year-on-year growth. Organic search jumped up to be the primary channel, with a 50% margin above any other marketing channel, and continues to be the key driver for the company online.


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