The key to this technology is when your customers ‘handshake’ your booking path. This essentially means they’ve started adding their details somewhere to confirm their purchase, this might be their email, name, address, etc. From this point the customer can either complete the conversion, or choose to abandon the website. Maybe they were distracted or second-guessed themselves at the last minute, or couldn’t find their credit card.

From here our technology deploys two actions or ‘claws’ to try and hunt them down again, they are your most valuable customers at this stage, as they are so close to a conversion. The first claw is the pop-up form which appears if the customers mouse moves up toward the ‘close window’ button in their browser, it prompts them not to leave or perhaps offers an incentive to stay. The second claw is a targeted email prompting them to complete their purchase/conversion, which is only triggered if they had entered their email into the forms.

Between these two actions your customers are highly incentivised to either stay on the website, but also return at a later date to complete their purchase.