Back in February 2024 Reddit struck a deal with Google to make its content available for training AI models—potentially enhancing search and data insights. This move underscores Reddit’s growing importance as a platform for understanding trends, targeting audiences effectively, and leveraging user- generated content for authentic brand engagement.

Data suggests Australians account for about 8.3 Million accounts on Reddit in 2024, making it one of the largest sources of online answers and guidance for the country. We see this platform only growing in significance and importance both for SEO efforts, but also for paid advertising activities as well.