Meta stock grew by 65% through 2024, driven by confidence in the capabilities of it’s AI-powered advertising features, as well as the dominance of short form videos. With doubts around TikTok’s longevity in western markets, Meta continues to shore it’s proposition to both advertisers and investors.

56% of marketers reported that short-form video was the top trend they planned to invest through 2024, and Cherryielding’s own data suggests this ad delivery type overwhelmingly outperforms more traditional ad types.