Solomon Airlines

About the client 

Solomon Airlines operates in a highly cost-sensitive aviation market, where paid media investment must deliver direct, measurable revenue impact. Marketing budgets were fixed, placing pressure on Paid Google activity to perform efficiently while still driving demand across key routes and markets. 

The challenge 

Leadership needed Paid Google to: 

• drive significant revenue growth without increasing overall media spend 

• scale visibility across priority routes while maintaining efficiency 

• clearly understand which Paid Google formats, markets, and routes were delivering true commercial returns 

Our approach 

We built a Paid Google–specific, data-led investment model across Search, Cross Network and Display. The focus was on identifying where Paid Google spend delivered incremental demand and revenue on a month-by-month basis, while maintaining consistent presence across high-intent travel searches and broader discovery environments. 

Strategy and execution 

Paid Google performance audit 
All Google Ads activity across Search, Cross Network and Display was reviewed against revenue attribution, cost per conversion, and scalability. Campaign types and markets capable of delivering consistent, always-on performance were prioritised, while inefficient spend was refined or removed. 

Minimum viable spend modelling for Paid Google 
We identified the minimum Paid Google investment required per route and market to generate incremental bookings. Spend thresholds were established to ensure campaigns could enter the auction competitively without overspending, allowing performance to be scaled only where returns were proven. 

Paid Google prioritisation framework 
Budgets were reallocated toward Google Search, Cross Network and Display campaigns delivering the strongest commercial outcomes. Investment was concentrated on routes and markets where Paid Google demonstrated the highest marginal return, rather than being distributed evenly across the network. 

Outcomes 

Key results: 

• An overall Paid Google ROI of 2,759.3% in 2025, an enormous return for an airline in a competitive space. 

• Millions of dollars in sales revenue directly attributed to Paid Google activity 

• More than 7 million impressions delivered via Paid Google across the 2025 calendar year 

• Average cost per conversion of $34.69 across Search, Cross Network and Display