Insights

Meta’s AI-powered ads and short-form videos drove a 65% stock surge in 2024. With TikTok’s future uncertain, 56% of marketers plan to invest in short videos.

Reddit’s deal with Google boosts its SEO value, while Meta thrives on AI-driven ads and short-form videos. Marketers must adapt to these shifting trends.

AI-driven answers are reshaping Google search, but SEO remains crucial. Optimising for featured snippets, long-tail keywords, and in-depth content can boost visibility.

Have you ever wracked your brain, struggling to come up with content for the upcoming week? Generating great, relevant posts on a regular basis can be really challenging. So how do so many businesses, including Forbes, Mashable and Cosmopolitan, continue to come up with consistent content? The answer: content calendars.

Most SEO professionals worth their salt will understand the risks involved in using linking tactics to try and quickly manipulate Google to their advantage. For business owners new to search this type of information is important to understand. This is particularly true if you use an external agency which is offshore or one that offers suspiciously cheap rates for the results they’re promising.

If you’ve ever had the experience of your marketing emails landing in customers’ spam (or junk) folders, you know how frustrating it can be. If you haven’t, consider yourself fortunate (and be sure you know the basics to avoid this scenario in future!)

We all know the feeling – and it can be an uncomfortable one. You set a goal to get more bookings directly through the web and you’ve worked diligently to put in place essential levers to see to this outcome.