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Meta Investment Remains Strong, Powered By AI And Short-Form Video Engagement
Meta’s AI-powered ads and short-form videos drove a 65% stock surge in 2024. With TikTok’s future uncertain, 56% of marketers plan to invest in short videos.
Read The Full ArticleReddit Fast Becoming A Dominant Stream Of Content Within Google
Reddit’s deal with Google boosts its SEO value, while Meta thrives on AI-driven ads and short-form videos. Marketers must adapt to these shifting trends.
Read The Full ArticleAs AI Answers Populate Search Results, SEO Remains Essential
AI-driven answers are reshaping Google search, but SEO remains crucial. Optimising for featured snippets, long-tail keywords, and in-depth content can boost visibility.
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How Arkadia Beverages Grew Organic Search Traffic by 82% in Q2 2025
We repositioned SEO from brand reinforcement to category-led demand capture.
82%
increase in organic search traffic
123%
improvement year-on-year.
How Emesent Improved Visibility for High-Intent Technical Search Terms
We treated SEO as a strategic demand-capture and authority-building channel, not a volume-driven traffic play.
425
first-page keyword rankings increased